Cold Beaujolais?

If you have a bottle of Beaujolais to enjoy, pop it into the refrigerator for 15 minutes before serving. Slightly chilling this wine actually increases its fruit and spice flavors, and is customary in the region. On Sundays, jugs of Beaujolais are placed in buckets of cold water under the shade of a tree in the center of town for the local boules players to imbibe. Cheers!